For those of you who are familiar with me on twitter or Facebook, you may have noticed some recent posts I made there about the demise of the great Neil Diamond (http://www.facebook.com/dan.forcey). It was done as a experiment in social media. After a few posts on both sites, the rumor spread and eventually the search “Neil Diamond dead” wound up on Yahoo’s top searches for the day. Somebody also changed the Wikipedia page on Mr. Diamond. All of this prompted the real and very much alive Mr. Diamond to start twittering to prove he was still alive. This all came from a few Facebook updates and twitter updates to my social circle, which is truly not that large. Updates that had NO actual articles, interviews, or facts of any kind to back them up but were picked up and passed along. I did it because I’m personally fascinated with the disappearance of journalistic integrity. Actually, honestly fascinated with the fact that you can post something ridiculous on the web and it is immediately accepted as fact. It’s like the high school rumor mill has been pumped full of steroids and spread it’s ugly tendrils around the world.
But why is this important to a production blog on the upcoming movie “Dead of Night”? Well, somebody this morning, with NO articles, interviews, or facts of any kind to back it up posted that Dead of Night was now going direct to DVD and it has spread around like wildfire.
To put a kibosh on this: there is no doubt that this movie will be a definite theatrical release.
Whomever started this had not spoken to anyone with the production or fact-checked this in any way before posting it. Personally, I suspect Neil Diamond. He’s got it out for me now. I truly, honestly would like to apologize, Mr. Diamond.
Development Exec/Former Stunt Guy/SMS (Social Media Scientist)